Youtube video transcript
Hi, my name’s Phil. I’m the income school student today. I wanna talk about a health and fitness website that I set up about a year ago which just totally bombed. So I’m gonna take a cycle along the key, long river here, and just talk to you about that website and what I would do differently now that I’m a student of Project 24.
So safety first, and then let’s try and be cool. All right, let’s go.
Okay. The website that I’m talking about, it’s called magic weight loss, t.com. And it’s my website, but it’s not a website that I built as a, me when I was a member of Project 24, I built it, I probably built this about a year ago. And to be honest, looking back now, Quite a few mistakes. I made quite a few mistakes, I should say.
And I really wouldn’t have done it the same way. So the major mistake that I made was I built the entire website around one product. So that was an affiliate product that I was trying to promote. It’s called the red T detox. You’ve probably heard of it if you’ve ever looked into the health and fitness niche and yeah, basically that’s what I was promoting.
It’s what we would call a brochure website. And the idea was to drive traffic there. They’d sign up to the email. And then from the email list, I send them out offers basically just going back to this same page again and again. So that was one of the biggest mistakes building an entire niche around our product, because basically the product isn’t as popular as it seems, or if a, some suddenly this was a click back product.
So suddenly if that product went off the market, the whole website would’ve just tanked. Another mistake that I made was I didn’t build the website entirely with WordPress. So what I did is I did basically have a WordPress installation, but after that I added a lot of my own pages just using basic HTML and did a bit of PHP coding.
This was particularly so. To set up the next mistake, which was the email system that I set up. So yeah, that was a big mistake. I spent a lot of time doing a bit of coding. It really wasn’t necessary. WordPress is a good platform for any website and it’s not really worth doing your own coding.
You might as well just stick to that. Even learning anything about coding, beyond basic HTML skills, you don’t need to know any of that stuff these days. So the main reason that I spent so long learning how to code and coding this website, cuz I was using. PHP code, which is a server language.
And what I wanted to do was set up an email system where when someone visited a page, so they opened up a link, they’d be sent out an email based on the behavior. And basically this is the service that a companies like mailchimp or AWeber, that’s what they provide as part of their email sending service.
And I just didn’t wanna have to pay for a premium. A premium membership. So I thought, okay, clever idea. I’ll try and do it myself, but it just took me hours to learn. And to be honest, I just don’t think it worked as efficiently as what the services out there provide. So I probably lost a lot of customers and It didn’t convert as well as I’d hoped.
So that was a lot of time down the drain. So as I mentioned I’m a current Project 24 members, and that’s the training course and system that was set up by Jim harm and Ricky Kesler over at income school. And so after being a member of that course for the last couple of months, I’m looking back at this website now and just realizing.
Where I made the mistakes and perhaps what I might have done if I was starting that website to date. So the first thing is that the health and fitness niche it’s is a very good one. So yeah, it’s an evergreen niche cause people always want to get healthy. But the problem is that a lot of other people know that.
So the niches become really saturated and there’s a lot of competition. Even for this product that I chose, the red T detox or red detox T whatever it is. So this is an affiliate product that I got through ClickBank. So ClickBank is basically a website that brings. Affiliate marketers and sellers of products together.
So if you promote their product, then you get a certain percentage of that sale and it can be up to sort of 75%. So this product, the red detox T I was getting something like 75% on that sale, which was about $12, something like that.
And the main reason that I chose that is because it had a very high gravity reading in that program. So that basically means that a lot of people, a lot of other people were selling the product and that is a good thing, cuz it shows it’s a popular product. However, that also means there’s a lot of competition.
So now if I look at it through the eyes of Project 24. I probably wouldn’t have just picked that one product to base the whole website around. As I said before, that’s a mistake because if suddenly something happens to the product and you can’t sell it anymore, the whole website goes down.
It’s also that it basically looks very scammy. They just know the users coming to your website. They know that you just want to get a sale. And there’s nothing else that you are providing apart from just buying my product. So probably what I would’ve done is to choose firstly, a domain name, which was a bit bigger.
The magic weight loss tea, great domain name, but it’s only for that one product. So if I had been able to get something like get fit and healthy.com. It’s almost impossible to get, I’d imagine. But if I had that one that gives me more scope to branch out D diversify the products that I was promoting and also gives me an opportunity to find some real gaps in the market, some cracks in the market to write some really good and useful posts and promote it through a sort of organic SEO approach rather than what I was doing.
Which was just paid traffic. So things like solo ads. And to be honest, I spent hundreds of dollars on this website, like promoting it through paid ads. And I think I made one of two sales and now don’t get me wrong. That was very exciting. Cause this is the first time I ever made an affiliate commission.
So something like $12, but it is not really a good return on my investment, I’d say. Yeah. So the promotion was pretty bad. The only promotion I did was through solo ads and just through a very small email list that I was slowly building up as well. And I didn’t do any promotion through YouTube, nothing through Pinterest or anything like that.
I think I had a Facebook page, but if you know anything about income school, those Facebook pages aren’t the greatest for driving traffic to any sort of website. So not a lot of promot. And it died in the water. Looking back now, I think that there is still an opportunity in the health and fitness niche.
Yes. It’s getting hit by these your money, your life categorizations from Google, where it’s making it more and more difficult to establish your expertise, your authoritativeness and your trustworthiness, the E a. But I still think there’s a bit of scope there. The main problem I think for me is that you really need to have an angle.
And if you come at it just from, I’m gonna promote this one product and that’s it. I don’t think you’re gonna make any progress with the health and fitness niche. So yeah, I think this was a complete failure, but if I had if I was making that website. I don’t think it would’ve bombed as, as much as it did.
I don’t think it would’ve cost me as much money as it did. And I think I’d have a bit more success than I do right now, so that, if you’re thinking about picking a niche, I would say really do your research before you ever go into health and fitness and make sure you don’t make any of the mistakes that I did.
If you found this useful video, then don’t forget to share it with me. And drop some comments. If you’ve got any questions about your niche selection, I’ll try and give you a bit of my perspective. So also don’t forget to subscribe to the channel, click on the notification, be that way you won’t miss any more of these videos I’m gonna be putting up.
And yeah, just thanks for watching and keep going. Don’t stop with your website, because we can all be successful. We just need to put the effort in. So see you later.